The relationship between the insured and insurer and their willingness to work together in the case of the returned Norman Rockwell painting presents how successful the cycle of insurance can be when contracted parties work alongside one another.
Furthermore, Chubb's donation of the returned claim money to the Norman Rockwell Museum in Massachusetts, which had increased in value since its theft over forty years ago, presents integrity as company and commitment to ongoing corporate social responsibility.
In a recent lecture ('Technology + Data = New Markets for Insurers' ) given by Russell Higginbotham (Swiss Re, IIL) and Leigh Calton (Ageas UK), the need for change in the industry was presented as insurance ranked among the third least trusted of financial services in a recent study.
However, the rise of corporate social responsibility as a business approach, with the aim of going beyond that which is required from regulators and contributing to society, is becoming more widespread within the insurance industry. Current examples of this approach in action are QBE's 'Premiums4Good' scheme and the collaborative contribution (including Axco and Chubb) to The Insurance Industry Charitable Foundation (IICF).
There is hope that the public perception of trust in the insurance industry will grow over time, as insurers continue to work on their social footprint and the relationship between the insured and insurer strengthens, as we have seen in the case of Chubb and the returned Rockwell artwork.
The Grant family returned the claims payment to Chubb in exchange for the painting. Chubb will donate the funds to the Norman Rockwell Museum in Stockbridge, Massachusetts. Stockbridge was Rockwell's home for more than 25 years, where he created some of his most iconic work.